Job openings for Marketing Specialist in Mumbai Bandra East Mumbai

Key Responsibilities:
? Creating and executing a strong performance marketing strategy & execution plan
? Developing and managing digital prospecting and re-marketing campaigns
? Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)
? Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
? Identifying and testing new channels to continue to meet or exceed established critical metrics
? Working closely with the management to share funnel conversion improvement ideas, feedback & present results
? Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test and measure mindset
? Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns
? Work closely with other teams and stakeholders to ensure acquisition goals are met
Strategy & Roadmap
? Determine the audiences
? Set strategic objectives
? Create a social media strategy
? Plan & execute content marketing
? Manage digital media
Required Skill Set
? 2+ years of experience in driving Performance Marketing for a consumer internet startup
? Strong project management, creative & analytical skills combined with an affinity for data
? Strong track record of managing acquisition & retention campaigns across channels
? Self Driven individual with high ownership & a team player
? Willing to cope up with a fast paced environment
? Motivated and independent to act with precision and initiative
? Expertise across all mainstream Paid & CRM Channels
? Social Media Marketing